Opening day will provide the opportunity for members of the public to get hands-on with interactive photography experiences, be that with FUJIFILM X Series and GFX digital cameras, instax instant photography and printing, or a range of photo printing services. As an additional offer on opening day, customers will be able to print up to 25 6”x4” photos for free, without the need for any transaction.
"I am hugely excited to open the doors and welcome members of the public to the FUJIFILM House of Photography for the first time," says Theo Georghiades, Project Leader, FUJIFILM House of Photography London, and General Manager of Electronic Imaging, FUJIFILM UK. "We believe we have created a true photography playground – a unique experience for anyone with an interest in taking photos and sharing the world around them, be that a complete novice or a professional.”
The centre is expected to feature:
instax
The House of Photography will showcase the variety of instax instant cameras and printers on offer. Visitors will have the opportunity to handle the latest products and learn about features across the whole range, including its latest model; instax mini LiPlay – a 2 in 1 instant camera and printer.
Digital Cameras
There will be many opportunities throughout the store for visitors to get hands-on and use the wide range of Fujifilm Mirrorless Cameras and Lenses in a variety of combinations. Both X Series and GFX will be available at the House of Photography.
Wonder Photo Shop
This has been growing around the world as the benchmark for all Printing & Photo Gifting Services Fujifilm has to offer. At the House of Photography, visitors can learn how creative they can be with their photos, whether they are taken on a camera or a smartphone and will have the opportunity to create their own photo books and photo gifts. Kiosks will be available around the centre for instant printing, and visitors will Film products and processing services will also be available.
Midnight Studio & Social Studios
There will be a number of dedicated studios where members of the public can test Fujifilm cameras and lenses, and directly compare their images from their smartphones. Loans of products will be available and visitors will have the opportunity to use them in-store freely. X Series, GFX and instax will all be accessible to use within the studio spaces.
Gallery
Within the House of Photography, there will be a dedicated Gallery and Exhibition space, showcasing Photographers’ work shot on Fujifilm products. The exhibition will change regularly, however will launch with renowned photographer Markus Klinko, who has shot on Fujifilm for over 30 years. The debut exhibition will feature Markus’ portraits of David Bowie.
Fujifilm School & Workshops
Fujifilm is committed to educating those who are keen to learn more about photography. There will be a dedicated seminar zone offering informative sessions on products and services as well as informative seminars and workshops with X Photographers and other partners. The seminar sessions will be free of charge and the full schedule will be available both in-store and online.
Members Area
Available exclusively to FPS (Fujifilm Professional Service) members, this will be a dedicated area for photographers to use at their leisure and network with other Fujifilm Professionals. Our technicians will also be on site offering a ‘Quick Maintenance Service’ to all X Series and GFX users.
Studio Rental
There will be a 10m x 5m dry studio available on site to rent, on a half day and full-day basis. Rates will be confirmed nearer the time of launch.
